caterpillar

Caterpillar

Big-brand creative built for dealers, operators, and internal teams.

At Caterpillar, I created print, digital, environmental, and experiential pieces across a wide range of business needs — from magazine ads and sales playbooks to trade show activations, social content, web art direction, and branded materials.

This work sharpened my ability to design within a globally recognized brand system while still finding room for clarity, utility, and campaign-level thinking. The challenge was rarely “make one thing look good.” It was translating technical, industrial, and audience-specific information into creative that felt organized, purposeful, and unmistakably Caterpillar.

Role: Art Direction, Design, Campaign Extension, Layout, Digital + Print Production
Channels: Print, Digital, Social, Environmental, Trade Show, Sales Enablement